What started out as a meeting for an internal membership video project, has expanded into much more. We have been lucky enough to work with the National Trust on a range of films as well as extra pieces of content, like campaign designs and land surveys.
The all about membership campaign was a project that enables the staff internally to understand what goes on, out in the many locations the National Trust own. We travelled the breadth of the UK filming small documentaries about the people behind the National Trust. From Barry in Northern Ireland, to Martin in Cornwall. To truly understand the project we produced a mood film and created a full storyboard for each location.
Design was something we slowly started working on with the National Trust. What started out as an agenda for an event suddenly turned into a fully fledged campaign design. Covering large brochures, roll banners, postcards and internal documents.
Come on the road with us as we look back over the campaign. Narrated by our Creative Director Dan we look at some of the challenges as well as some of the good times.
- Hannah Rutherford-Roke