Marketing video supercharges recruitment drive

25 Feb 2020

A 2 minute video produced enough of a stir for a local pharmaceutical company to receive upwards of 250+ applications for job roles at the firm.

Viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text.

Switch On To Swindon - one of our clients, had approached us to film a short case study at local Pharmaceutical giant Catalent to inquire more about their £20m funding into their Swindon manufacturing site.

What followed really showed the power of video marketing and the surprising effects it can have within the marketing world.

Catalent shared that due to the recent investment in their manufacturing site, they were available for some extra vacancies at the site, but what they didn’t realise is the sheer volume of applications they were going to receive.

3 days after the video went live they had interviews with ideal candidates for every single position that was vacant.

The best part? The video was created to showcase their funding locally rather than as a recruitment drive.

A single minute of video is worth more than 1.8 million words. - According to Forrester.