Client: Core to Cloud
Challenge: Simplifying complex cybersecurity jargon
Solution: Creating digestible, relatable, and engaging content

The Challenge

The world of cybersecurity is packed with complex terminology that often alienates its audience. Core to Cloud approached us with a clear mission: to transform their highly technical messaging into something easy to understand and appealing. The goal was to connect with their audience in a way that felt authentic, clear, and engaging.

Our Solution: Recipe for Success

Working closely with Core to Cloud’s marketing team, we developed the concept of "Recipe for Success"—a creative metaphor where the essential elements of cybersecurity were represented as ingredients in the ultimate cake. From [Insert Key Cyber Elements Like Seggs] to [Other Elements], we broke down complex ideas into bite-sized, relatable pieces.

Taking inspiration from the ever-popular Bake Off, we knew this campaign needed to be:

• Relevant: Addressing real pain points in the cybersecurity world.

• Comedic: Standing out with humor and creativity.

• Distinctive: Breaking away from the overused color palettes and tech jargon often seen in the industry.

This unique approach helped us create a campaign that resonated with both technical experts and non-technical audiences alike.

What We Delivered

For this project, we provided a comprehensive campaign package, which included:

• Creative Development: Concept creation and storyboarding.

• Full Production: A professional crew on-site to bring the vision to life.

• Video Deliverables: A main campaign video paired with social media cutdowns for maximum reach and engagement.

The Core to Cloud team played a vital role, with a talented cast of individuals who performed brilliantly on camera. The result? A campaign that hit the nail on the head and exceeded expectations.

Meet the Team

• Director: Dan Pettitt

• Director of Photography: Max Bareham

• Sound Engineer: Joss Henderson

• Producer: Ben Lawton

• Production Assistant: Sidra Periera

• Props Specialist: Daniel Aldred

• Cast: Adam, Anna, and Ethan

Why Ottr Works?

At Ottr Works, we specialise in storytelling that cuts through the noise. Whether it’s simplifying complex industries like cybersecurity or creating bold campaigns for standout brands, we make content that truly connects.